Benefits of Attending a Conference

More than Learning: Networking

From an attendee’s point of view, the success of a conference is not measured by the amount of content nor the quality of instructors (…this being said by a veteran conference speaker!) For participants, instead, the true measure of success is the great relationships made in the course of attending conferences.

While everyone wants to participate in a conference that promises great substance, an even greater benefit is the successful partnerships made with fellow conference participants at these events.

Industry events like conferences and conventions provide the perfect setting for building strategic alliances with peers.

One goal of attending a conference event is to grow your knowledge. Conferences are all about learning new information and technologies to apply to your business or with clients. But conferences are more than just learning – they are about networking. The greatest goal of attending a conference is to connect with other people who have similar interests. This is somewhat of an obvious premise that many times goes untapped. More than a goal, growing your network should be a result of attending a good conference. Forming successful alliances for mutual growth is the resulting benefit.


Frank Abagnale
Mario and Frank Abagnale at Scaling New Heights 2014
Mario and Brad Smith of Intuit at Scaling New Heights 2014
Mario and Brad Smith of Intuit at Scaling New Heights 2014


Mario Nowogrodzki, CPA.CITP, is founder and principal of Mendelson Consulting (, an accounting technology firm that assists entities with planning, selecting and implementing business management systems. The firm was selected as Top Technologist by the Sleeter Group and Top Integrations Advisor by Insightful Accountant. Nowogrodzki is a member of the Florida Institute of CPAs Business Technology Section; a contributing author and speaker for Intuit, Accountex, and the Woodard Group. Contact him at or at 954-447-0250.

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