More than Learning: Networking
From an attendee’s point of view, the success of a conference is not measured by the amount of content nor the quality of instructors (…this being said by a veteran conference speaker!) For participants, instead, the true measure of success is the great relationships made in the course of attending conferences.
While everyone wants to participate in a conference that promises great substance, an even greater benefit is the successful partnerships made with fellow conference participants at these events.
Industry events like conferences and conventions provide the perfect setting for building strategic alliances with peers.
One goal of attending a conference event is to grow your knowledge. Conferences are all about learning new information and technologies to apply to your business or with clients. But conferences are more than just learning – they are about networking. The greatest goal of attending a conference is to connect with other people who have similar interests. This is somewhat of an obvious premise that many times goes untapped. More than a goal, growing your network should be a result of attending a good conference. Forming successful alliances for mutual growth is the resulting benefit.